SHAPE
CULTURE
When luxury is created from the soul of a place, it ceases to be a mere object of desire and becomes a symbol of belonging. Me.
Luxury marketing executive crafting aspirational brand ecosystems for elite audiences worldwide.
As a Marketing & Brand Director with over 12 years of experience in the luxury segment, I have led high-impact initiatives designed to resonate with High Net-Worth Individuals, always ensuring that brand purpose, business value, and customer aspiration align seamlessly.
My career has been defined by a clear strategic vision and hands-on leadership across global, cross-functional teams. I specialize in developing differentiated brand narratives that elevate positioning, drive desirability, and deliver measurable results — commercially and reputationally.
Throughout this journey, I’ve had the opportunity to work within matrixed and high-performance environments, where agility, precision, and strategic foresight are essential. I firmly believe in adaptability as a leadership strength, particularly when paired with focused execution.
These are not just milestones — they are the foundation of the leadership mindset I bring to every project and every brand I help shape.
Some captions that have shaped who I am today.
My career has been defined by a clear strategic vision and hands-on leadership across global, cross-functional teams. I specialize in developing differentiated brand narratives that elevate positioning, drive desirability, and deliver measurable results — commercially and reputationally.
Throughout this journey, I’ve had the opportunity to work within matrixed and high-performance environments, where agility, precision, and strategic foresight are essential. I firmly believe in adaptability as a leadership strength, particularly when paired with focused execution.
These are not just milestones — they are the foundation of the leadership mindset I bring to every project and every brand I help shape.
Some captions that have shaped who I am today.
Belief
Whatever it is, the way you tell the story can make all the difference.
Belief
re.
Belief
We live in the age where powerful experiences can change the dynamics of people.When different disciplines collide and experiment, the results can be extraordinary.