Audi
Transitioning to a universal seamless customer journey
The automotive
industry is currently in the midst of the greatest transformation in its
history. The mobility of the future is sustainable and networked; digitalization
makes it simpler, more personal, and smarter.
For two years from the agency side, I managed and led all brand, strategy and digital campaigns for the German car company Audi. Managing a team of 20+ members, our goal was to create a consistent, seamless, and emotional premium experience for all brand touchpoints. As a result, we improved its digital presence and the user’s online experience. We launched interactive tools that encouraged them to test drive and stay in touch with the brand in a meaningful way, as well as making aftersales more accessible and frictionless.
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The brand wanted to revamp its loyalty program and we used design thinking. For nine months we did research, interviews, best practise analysis in other industries and brainstoriming sessions with car sellers and clients. All this information led us to create a new concierge-based digital platform which would cater seamlessly the different needs of our users and not only related to driving but to the concept of mobility and beyond.
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For two years from the agency side, I managed and led all brand, strategy and digital campaigns for the German car company Audi. Managing a team of 20+ members, our goal was to create a consistent, seamless, and emotional premium experience for all brand touchpoints. As a result, we improved its digital presence and the user’s online experience. We launched interactive tools that encouraged them to test drive and stay in touch with the brand in a meaningful way, as well as making aftersales more accessible and frictionless.
The brand wanted to revamp its loyalty program and we used design thinking. For nine months we did research, interviews, best practise analysis in other industries and brainstoriming sessions with car sellers and clients. All this information led us to create a new concierge-based digital platform which would cater seamlessly the different needs of our users and not only related to driving but to the concept of mobility and beyond.
