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WORK DONE

Showcase of some examples 
 


Suarez jewellery  

A fresh new take embracing the brand’s heritage  

Developed a new expression for the family's passion in jewellery by defining a new brand identity (logo, packaging, bags, cases, signage,
and in-store experience) and communication roadmap (web and social media)and campaigns. I created a new line, bringing in new ambassadors which aligned to the new vision of the brand.










Fashion and Lifestyle  

Trend captions + culture captions  

I’ve partnered with a variety of fashion brands; Inditex (Uterqüe and Massimo Dutti) Revlon, Levi’s, Mango, and Custo for various global projects. 

At Uterqüe I led a team to define its brand expression, naming, visual, retail experience, marketing (defining the Uterqüe woman) and media strategy as well as launching its first global website and ecommerce. 



At Massimo Dutti I led a team to define the visual identity for women fragrances.





For Levi’s, I adapted the global campaign to the spanish market. From connecting local insights for the market, to retail and other brand touchpoints.  

At Revlon I’ve led a global trend research project in London to find a communication lever to share globally with the different touchpoints of the brand. We also developed several global communication pieces to convey that colour is not only a colour but an attitude. For that we conducted a study with different experts on color trends related to art and other themes. All this allowed me to lead and coordinate a global campaign to promote the brand's make up line.





egic direction of Uterqüe’s launch campaign and website. Uterqüe is a new commercial format specialised in fashion accessories and mplements for women.



Audi  

Transitioning to a universal seamless customer journey  
The automotive industry is currently in the midst of the greatest transformation in its history. The mobility of the future is sustainable and networked; digitalization makes it simpler, more personal, and smarter. 

For two years from the agency side, I managed and led all brand, strategy and digital campaigns for the German car company Audi. Managing a team of 20+ members, our goal was to create a consistent, seamless, and emotional premium experience for all brand touchpoints. As a result, we improved its digital presence and the user’s online experience. We launched interactive tools that encouraged them to test drive and stay in touch with the brand in a meaningful way, as well as making aftersales more accessible and frictionless. 






The brand wanted to revamp its loyalty program and we used design thinking. For nine months we did research, interviews, best practise analysis in other industries and brainstoriming sessions with car sellers and clients. All this information led us to create a new concierge-based digital platform which would cater seamlessly the different needs of our users and not only related to driving but to the concept of mobility and beyond.















Nike  

Taking a bold step to deliver genuine love for sport  



Make peoples sneaker dream come true  

Nike was one of the first brands to venture into the world of personalisation when it launched Nike ID in 2000. Its customisation offering has since grown from just being a feature on its website to include over 100 in-store ‘studios’ all over the world. I researched in London to create a new brand space / retail experience, to reinforce engagement onsite with visitors and achieve both awareness and perfomance goals. I was in charge to deploy this initiative in Spain together with HQ.












Depict Spanish athletes to the world  

In the last decade, a new generation of athletes (most of them sponsored by Nike) were changing forever the world's perception of sport. Spain's basket team was in a winning streak before winning the Eurobasket, Guardiola’s Barça won every trophy and did it in style, and Rafa Nadal started his dominance at Roland Garros. It was time to make it clear that something was changing in the Spanish sports scene. From the agency side I led the communication, creative and production plan for a variety of campaigns.




I’ve worked on countless campaigns where the goal was to represent an attitude and lifestyle for the brand. Nike is not only sport, it's a mindset. Launched back to school collections, specific product launches and led local shootings to adapt the global strategy in Spain.

I also conducted various focus groups to detect insights to ideate new collections and retail experiences.




Faster than the wind and other global campaigns  

I led in Spain the global launch of “Momentum”, the new Mercurial football boot and other campaigns to attract FOOTs (footballer obsessed teens), runners and sneakerheads. This included also to liaise with NBA and football players, as well as ideating and executing its PR communication within the Spanish media. During five years Nike sent over briefs which I handled and worked with creative teams to come up with the most innovative solutions to their needs.