Barça Innovation Hub  

Bridging industry pioneers to the future of sports  

The Barça Innovation Hub aims to change the soccer world through athletic excellence using its more than 120 years of knowledge and innovation. 

I collaborated with the conceptual naming for the most important congress where sport pros gather and interact to discuss the challenges ahead. I took part giving birth to the creative concept, a manifesto and communication strategy of this unique event, which embraced the influence of women in sport.