Fashion and Lifestyle
Trend captions + culture captions
I’ve partnered
with a variety of fashion brands; Inditex (Uterqüe and Massimo Dutti) Revlon, Levi’s, Mango, and Custo for various global
projects.
At Uterqüe I led a team to define its brand expression, naming, visual, retail experience, marketing (defining the Uterqüe woman) and media strategy as well as launching its first global website and ecommerce.
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At Uterqüe I led a team to define its brand expression, naming, visual, retail experience, marketing (defining the Uterqüe woman) and media strategy as well as launching its first global website and ecommerce.
At Massimo Dutti I led a team to define the visual identity for women fragrances.
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For Levi’s, I adapted the global campaign to the spanish market. From connecting local insights for the market, to retail and other brand touchpoints.
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At Revlon I’ve led a global trend research project in London to find a communication lever to share globally with the different
touchpoints of the brand. We also developed several global communication pieces to convey that colour is
not only a colour but an attitude. For that we conducted a
study with different experts on color trends related to art and other themes. All this allowed me to lead and coordinate a global
campaign to promote the brand's make up line.![]()
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egic direction of Uterqüe’s launch campaign and website. Uterqüe is a new commercial format specialised in fashion accessories and mplements for women.