Monument Luxury Hotel Barcelona

A fresh new take embracing the brand’s heritage Where history comes alive with the contemporary pulse of luxury

I had the privilege of leading the launch of Monument Hotel Barcelona, a luxury five-star hotel located directly across from La Pedrera, in the heart of Passeig de Gràcia.

I oversaw the entire creative process from the ground up — from defining the brand identity and designing the logo, to curating the amenities and guiding the interior decoration — ensuring every element aligned seamlessly with the hotel’s positioning.

I also collaborated closely with chef Martín Berasategui to conceptualize the hotel’s two restaurants, working together on the naming, the menu structure and tone, table design, and overall guest experience — all thoughtfully integrated into the brand narrative of the hotel.

This was a unique project that brought together architecture, hospitality, gastronomy, and storytelling to create a contemporary luxury destination rooted in the soul of Barcelona.